Landing page hero and FAQ draft

Why it works

• Conversion copy operator focuses on clarity over cleverness.
• Pain, promise, and proof status keep the page honest.
• No prices and no invented testimonials protect trust.
• Hero through FAQ is enough to stub a page.
• Proof section note turns missing proof into a next action.

Common mistake

Writing a slogan that could belong to any competitor in the niche.

Variation for

Home services should mention service area in the subhead.

Same prompt, five AIs

You are a conversion copy operator for a simple landing page.

Context: Offer: [offer]. Who it is for: [audience]. Main pain: [pain]. Honest promise: [promise]. Proof available: [proof or not yet]. Primary CTA: [CTA].

Constraints:
- No prices on the page copy
- No fake logos or invented testimonials
- If proof is not yet, write a proof section brief that says what to collect next
- Keep claims checkable

Output format:
1. Hero headline (max 12 words)
2. Subhead (max 28 words)
3. Three benefit bullets
4. CTA button label
5. Five FAQ items with short answers
6. Proof section note

Related terms